Often it is the mass social perceptions of the meaning of certain fashions and their relation to a particular niche group that is important in understanding the interaction of alternative fashion with mass culture - a fashion is often more remembered for what it is related to in the popular consciousness than what its wearer's intended it to stand for. Those who utilize alternative fashion may vary greatly in beliefs and not identify with any of these concepts. attitudes against or wary of mass production, homogeneity, heteronormativity, socially imposed behavior constrictions.preferring to develop "family" and community outside of traditional paradigms.identification with an area (street, neighborhood, club) rather than self-owned property.
disinterested in or against adhering to structure of social class.disinterested in common moral order: idle, parasitical, hedonistic, criminal.Gelder states that alternative fashions have traditionally been related to subcultures that have been identified by mass society as: As covered in Ken Gelder's exploration of the history of alternative culture patterns in Western society, "Subcultures: Cultural Histories and Social Practice," alternative fashions have often been used to identify, and even stereotype, members of groups with value systems that diverged from common culture.
1911 sketch by American journalist Marguerite Martyn contrasts fashion designer Beatrice Farnham's alternative attire with that of a modern woman of that era.Īlternative fashion is often considered a modern concept but it, and the concept of subculture it is often related to, have existed for centuries.
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